One of the most important campaign settings is the Ad Rotation. This option allows your ads to rotate based on a few different option settings. The different options are listed below:

• Optimize for Conversions
• Optimize for Clicks
• Rotate than Optimize after 90 days
• Rotate Indefinitley

Different PPC campaigns have different goals which will determine which option is best for you. The optimize for conversions or for clicks options can really play a factor in your click through and goal conversion rates.

For example, when you are really trying to increase your click through rates, changing from rotate indefinitely to optimize … Read the rest