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February 28, 2015 by Nathan Marcon Leave a Comment

Google AdWords & Remarketing

Over the past year or so, Google AdWords has introduced a method of serving ads to those who have already been on your site. Their service called Remarketing allows you to try and get the surfer who maybe didn’t complete a goal, back to your site to try and convert them.

The way that this service works is that some special code is added which tracks the surfers who have visited your website. The next steps are inside the actual AdWords account where a campaign needs to be created for the Display Network, and in particular Remarketing.

Here is where … Read the rest

February 1, 2015 by Nathan Marcon Leave a Comment

Quality Differences Between the Search vs. Display Network

Making sure your account is setup on the proper network can make a huge difference in determining the success of your Google Adwords or Bing AdCenter account. There are a couple different network options to choose from when creating campaigns which mostly revolve around the 3 listed below:

Search with Display Select – Combines both the Search & Display networks and is usually auto selected when creating new campaigns.
Search Network Only – We tend to start clients off with the Search network only to provide the highest quality traffic in the beginning.
Display Network Only – When wanting to

… Read the rest

December 15, 2014 by Nathan Marcon

AdWords Account Creations Fees Waived

Now here is a promotion that you just can’t miss out on in 2017. For those that do not have a Google Adwords account, we are waiving account creation fees for basic accounts which have a monthly spend of $500 or less. Usually accounts of this size require 2-4 hours to create which we are willing to do free of charge.

Below are a list of the initial steps in your account creation:

Campaign settings such as network type, mobile adjustments, budgets, locations, etc.
Campaign & Adgroup structure initiated with keyword research.
Text ads created based on content from the

… Read the rest

Google AdWords & Remarketing

Quality Differences Between the Search vs. Display Network

AdWords Account Creations Fees Waived

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