paid search Archives - TheSEMarket

April 28, 2015 by Nathan Marcon Leave a Comment

Adwords Ad Rotation

One of the most important campaign settings is the Ad Rotation. This option allows your ads to rotate based on a few different option settings. The different options are listed below:

Optimize for Conversions
Optimize for Clicks
Rotate than Optimize after 90 days
Rotate Indefinitley

Different PPC campaigns have different goals which will determine which option is best for you. The optimize for conversions or for clicks options can really play a factor in your click through and goal conversion rates.

For example, when you are really trying to increase your click through rates, changing from rotate indefinitely to optimize … Read the rest

April 13, 2015 by Nathan Marcon Leave a Comment

Outsourcing PPC Services

Whether your online marketing agency is new or been around for years, outsourcing your paid search work to a dedicated contractor may be the way to go. Usually marketing companies like to put together a group or team of specialists to complete the work for their clients. Choosing dedicated specialists in their particular area of work allows for the team as a whole while giving each person a chance to excel in what task they are best at.

From previous experience, as well as getting to know many other marketing companies in the online sector, it could be said that … Read the rest

March 25, 2015 by Nathan Marcon Leave a Comment

Location Extensions for Higher Click Through Rates

One of the Ad Extensions offered in Google Adwords is the ‘location extension’ which shows your company’s physical location details. This is great for those with Adwords accounts who are looking to drive people to a storefront. The details are taken from your Google+ Company page which is setup through Google.ca/business.

Once you have the Adwords account linked properly to the Google+ page, your text ads will start to show these details when people trigger your ads. These little differences will make your ads stand out next to your competition and hopefully increase your click through rates.

If you would … Read the rest

March 14, 2015 by Nathan Marcon Leave a Comment

Tweaking the Keyword Insertion Tag for Adwords

Google offers a dynamic tool when it comes to writing your text ads that allows you to insert the users search query into your ad text. You can place this keyword tag into both your Title and Description lines of ad text which allows for many different uses. Default text is also needed just in case the user’s search query is too long for the amount of characters allowed in AdWords ad text.

Here is an example of how you would enter the dynamic tag into your ad text:

Below are some different examples of how you can play with … Read the rest

February 16, 2015 by Nathan Marcon Leave a Comment

New Keyword Matching Option: Broad Match Modifier

Recently Google has introduced a new keyword matching option to go with the others. There used to be only Broad, Phrase and Exact keyword matching but now there is a 4^th option. With the broad match type there is now an option called Broad Match Modifier which is used by putting a + sign in front of any words that must be a part of the surfer’s search phrase. This may sound a bit technical but we will explain it more.

Broad match modifier is used by adding a +sign in front of any single word in your keyword … Read the rest

Adwords Ad Rotation

Outsourcing PPC Services

Location Extensions for Higher Click Through Rates

Tweaking the Keyword Insertion Tag for Adwords

New Keyword Matching Option: Broad Match Modifier

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