optimization Archives

April 28, 2015 by Nathan Marcon Leave a Comment

Adwords Ad Rotation

One of the most important campaign settings is the Ad Rotation. This option allows your ads to rotate based on a few different option settings. The different options are listed below:

Optimize for Conversions
Optimize for Clicks
Rotate than Optimize after 90 days
Rotate Indefinitley

Different PPC campaigns have different goals which will determine which option is best for you. The optimize for conversions or for clicks options can really play a factor in your click through and goal conversion rates.

For example, when you are really trying to increase your click through rates, changing from rotate indefinitely to optimize … Read the rest

February 24, 2015 by Nathan Marcon Leave a Comment

Google Shopping Custom Labels

Google has given a new option to add custom fields to your products in the feeds which you supply your Google Merchant account with. This additional data can then be used inside your Google Adwords account for better optimization with your Google Shopping campaign.

The Google Shopping program, which used to be called Product Listing Ads has definitely went through some changes over the past couple years and these custom fields is just one example. Because of the new way to run your Google Shopping campaign, we highly recommend adding some type of data to these custom label fields that … Read the rest

August 11, 2014 by Nathan Marcon Leave a Comment

Search Optimization

search optimization

What does Search Optimization mean for my Business?

With so much being discussed online and in the outside world regarding search engine optimization, it’s easy as a business owner to simply tune it all out as “white noise”, and to continue to conduct business as usual. But doing so would be a huge and costly mistake.

The decision to optimize your web site is one of the most important choices you will ever make, and can yield exponential returns on your initial investment for many years to come.

Rise Above your Competition The internet is a huge place, and it’s … Read the rest

June 1, 2013 by Nathan Marcon Leave a Comment

Outsource SEO

outsourced seo

Ever Thought of Outsourcing Clients for Online Marketing?

Specializing in online marketing for the past 10 years, I have seen the differences between designers and SEO people. Designers usually don’t put search engine optimization as their top priority when designing a site, which might make the site not very SEO friendly. Being designers yourselves you must come across people who are looking for marketing services that you may not offer, so you find yourselves directing them elsewhere, to some other online marketing company.

What if you can keep some of that revenue for yourself?

TheSEMarket offers you an opportunity to … Read the rest

November 4, 2012 by Nathan Marcon Leave a Comment

Comox Valley Marketing

We are trying to focus on small town clients in the Comox Valley where we are currently located to help get better results from the search engine giant, Google. TheSEMarket is an online marketing company who’s services can help website owners get the traffic and sales that they need.

What Can TheSEMarket Offer My Small Business? Our search engine optimization consists of changes to make your site as search engine friendly as possible. These changes include meta tags, description tags, and other html code changes. Creating and maintaining Google Adwords accounts can bring visitors to your site within hours. Lastly, … Read the rest

Adwords Ad Rotation

Google Shopping Custom Labels

Search Optimization

Outsource SEO

Comox Valley Marketing

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