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March 31, 2015 by Nathan Marcon Leave a Comment

Google Partners Program

Google, for as long as I can remember, has always had some type of certification program for agencies and individuals which is now called the Google Partners program. This program is great because once you are certified, you are then eligible to show up in search results when people are looking for certified Google Agencies or Individuals.

To become certified there are a couple requirements which are pretty much having a MCC Adwords account which achieves a certain amount of 1 month and 3 month spend as well as passing a couple exams. As an individual you must pass 2 … Read the rest

March 25, 2015 by Nathan Marcon Leave a Comment

Location Extensions for Higher Click Through Rates

One of the Ad Extensions offered in Google Adwords is the ‘location extension’ which shows your company’s physical location details. This is great for those with Adwords accounts who are looking to drive people to a storefront. The details are taken from your Google+ Company page which is setup through Google.ca/business.

Once you have the Adwords account linked properly to the Google+ page, your text ads will start to show these details when people trigger your ads. These little differences will make your ads stand out next to your competition and hopefully increase your click through rates.

If you would … Read the rest

March 8, 2015 by Nathan Marcon Leave a Comment

Using the AdWords Callout Extension

Back in 2014 Google came out with a brand new type of ad extension to help make your ads stand out while next to your competitors ads. This new extension is much different than the current Location, Call, Review and other extensions that were already available in your account. The new ad extension is called a ‘Callout Extension’ which are small lines of text located under your normal text ad description.

Below is an example of the new extension as it would be seen live in Adwords.

These ‘Callout Extensions’ should be a bit different than your normal text ad … Read the rest

February 28, 2015 by Nathan Marcon Leave a Comment

Google AdWords & Remarketing

Over the past year or so, Google AdWords has introduced a method of serving ads to those who have already been on your site. Their service called Remarketing allows you to try and get the surfer who maybe didn’t complete a goal, back to your site to try and convert them.

The way that this service works is that some special code is added which tracks the surfers who have visited your website. The next steps are inside the actual AdWords account where a campaign needs to be created for the Display Network, and in particular Remarketing.

Here is where … Read the rest

February 24, 2015 by Nathan Marcon Leave a Comment

Google Shopping Custom Labels

Google has given a new option to add custom fields to your products in the feeds which you supply your Google Merchant account with. This additional data can then be used inside your Google Adwords account for better optimization with your Google Shopping campaign.

The Google Shopping program, which used to be called Product Listing Ads has definitely went through some changes over the past couple years and these custom fields is just one example. Because of the new way to run your Google Shopping campaign, we highly recommend adding some type of data to these custom label fields that … Read the rest

Google Partners Program

Location Extensions for Higher Click Through Rates

Using the AdWords Callout Extension

Google AdWords & Remarketing

Google Shopping Custom Labels

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