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April 13, 2015 by Nathan Marcon Leave a Comment

Outsourcing PPC Services

Whether your online marketing agency is new or been around for years, outsourcing your paid search work to a dedicated contractor may be the way to go. Usually marketing companies like to put together a group or team of specialists to complete the work for their clients. Choosing dedicated specialists in their particular area of work allows for the team as a whole while giving each person a chance to excel in what task they are best at.

outsourcing ppc services

From previous experience, as well as getting to know many other marketing companies in the online sector, it could be said that … Read the rest

Filed Under: PPC Search Tagged With: adwords, bing, outsource, paid search

February 16, 2015 by Nathan Marcon Leave a Comment

New Keyword Matching Option: Broad Match Modifier

Recently Google has introduced a new keyword matching option to go with the others. There used to be only Broad, Phrase and Exact keyword matching but now there is a 4th option. With the broad match type there is now an option called Broad Match Modifier which is used by putting a + sign in front of any words that must be a part of the surfer’s search phrase. This may sound a bit technical but we will explain it more.

broad match modifier

Broad match modifier is used by adding a +sign in front of any single word in your keyword … Read the rest

Filed Under: PPC Search Tagged With: adcenter, adwords, bing, google, keywords, paid search

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Recent Posts

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