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February 1, 2015 by Nathan Marcon Leave a Comment

Quality Differences Between the Search vs. Display Network

Making sure your account is setup on the proper network can make a huge difference in determining the success of your Google Adwords or Bing AdCenter account. There are a couple different network options to choose from  when creating campaigns which mostly revolve around the 3 listed below:

  1. Search with Display Select – Combines both the Search & Display networks and is usually auto selected when creating new campaigns.
  2. Search Network Only – We tend to start clients off with the Search network only to provide the highest quality traffic in the beginning.
  3. Display Network Only – When wanting to
… Read the rest

Filed Under: PPC Search Tagged With: adcenter, adwords, analytics, ppc

January 20, 2015 by Nathan Marcon Leave a Comment

Google Analytics Now Showing Keyword Data

Just recently Google has started showing some new and improved data in Google Analytics accounts. The ‘Search Engine Optimization’ area in the account has been upgraded and now resembles more of the data you would see in your Google Webmaster Tools account.

google analytics keyword data

Before this new update Google had a similar ‘Search’ tab which had a sub level for ‘Organic’. At that time when on that page and you would click on the ‘Keywords’ tab, all of Google’s keyword data would show up as ‘Not Provided’. This ‘Not Provided’ data was horrible for showing you what keywords are responsible for sending … Read the rest

Filed Under: SEO Tagged With: analytics, google, keywords, rankings, search, seo

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