Archives for March 2015

March 31, 2015 by Nathan Marcon Leave a Comment

Google Partners Program

Google, for as long as I can remember, has always had some type of certification program for agencies and individuals which is now called the Google Partners program. This program is great because once you are certified, you are then eligible to show up in search results when people are looking for certified Google Agencies or Individuals.

To become certified there are a couple requirements which are pretty much having a MCC Adwords account which achieves a certain amount of 1 month and 3 month spend as well as passing a couple exams. As an individual you must pass 2 … Read the rest

March 25, 2015 by Nathan Marcon Leave a Comment

Location Extensions for Higher Click Through Rates

One of the Ad Extensions offered in Google Adwords is the ‘location extension’ which shows your company’s physical location details. This is great for those with Adwords accounts who are looking to drive people to a storefront. The details are taken from your Google+ Company page which is setup through Google.ca/business.

Once you have the Adwords account linked properly to the Google+ page, your text ads will start to show these details when people trigger your ads. These little differences will make your ads stand out next to your competition and hopefully increase your click through rates.

If you would … Read the rest

March 14, 2015 by Nathan Marcon Leave a Comment

Tweaking the Keyword Insertion Tag for Adwords

Google offers a dynamic tool when it comes to writing your text ads that allows you to insert the users search query into your ad text. You can place this keyword tag into both your Title and Description lines of ad text which allows for many different uses. Default text is also needed just in case the user’s search query is too long for the amount of characters allowed in AdWords ad text.

Here is an example of how you would enter the dynamic tag into your ad text:

Below are some different examples of how you can play with … Read the rest

March 8, 2015 by Nathan Marcon Leave a Comment

Using the AdWords Callout Extension

Back in 2014 Google came out with a brand new type of ad extension to help make your ads stand out while next to your competitors ads. This new extension is much different than the current Location, Call, Review and other extensions that were already available in your account. The new ad extension is called a ‘Callout Extension’ which are small lines of text located under your normal text ad description.

Below is an example of the new extension as it would be seen live in Adwords.

These ‘Callout Extensions’ should be a bit different than your normal text ad … Read the rest

Google Partners Program

Location Extensions for Higher Click Through Rates

Tweaking the Keyword Insertion Tag for Adwords

Using the AdWords Callout Extension

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