Archives for February 2015

February 28, 2015 by Nathan Marcon Leave a Comment

Google AdWords & Remarketing

Over the past year or so, Google AdWords has introduced a method of serving ads to those who have already been on your site. Their service called Remarketing allows you to try and get the surfer who maybe didn’t complete a goal, back to your site to try and convert them.

The way that this service works is that some special code is added which tracks the surfers who have visited your website. The next steps are inside the actual AdWords account where a campaign needs to be created for the Display Network, and in particular Remarketing.

Here is where … Read the rest

February 24, 2015 by Nathan Marcon Leave a Comment

Google Shopping Custom Labels

Google has given a new option to add custom fields to your products in the feeds which you supply your Google Merchant account with. This additional data can then be used inside your Google Adwords account for better optimization with your Google Shopping campaign.

The Google Shopping program, which used to be called Product Listing Ads has definitely went through some changes over the past couple years and these custom fields is just one example. Because of the new way to run your Google Shopping campaign, we highly recommend adding some type of data to these custom label fields that … Read the rest

February 16, 2015 by Nathan Marcon Leave a Comment

New Keyword Matching Option: Broad Match Modifier

Recently Google has introduced a new keyword matching option to go with the others. There used to be only Broad, Phrase and Exact keyword matching but now there is a 4^th option. With the broad match type there is now an option called Broad Match Modifier which is used by putting a + sign in front of any words that must be a part of the surfer’s search phrase. This may sound a bit technical but we will explain it more.

Broad match modifier is used by adding a +sign in front of any single word in your keyword … Read the rest

February 10, 2015 by Nathan Marcon Leave a Comment

Event Tracking for Contact Clicks

One of the features in Google Analytics is the use of Event Tracking. This tracking is great for actions on your website which are not associated with a normal URL. Some of the most common events that are tracked are PDFs, Downloads, External Clicks, Social Buttons, etc.. These Events can also be setup as Goals in the Admin section of your Google Analytics account.

The code can be different if you are using old Classic Google Analytics or the newer Universal Analytics but both contain a handful of options for labeling your Event.

Lately we have been recommending 2 … Read the rest

February 1, 2015 by Nathan Marcon Leave a Comment

Quality Differences Between the Search vs. Display Network

Making sure your account is setup on the proper network can make a huge difference in determining the success of your Google Adwords or Bing AdCenter account. There are a couple different network options to choose from when creating campaigns which mostly revolve around the 3 listed below:

Search with Display Select – Combines both the Search & Display networks and is usually auto selected when creating new campaigns.
Search Network Only – We tend to start clients off with the Search network only to provide the highest quality traffic in the beginning.
Display Network Only – When wanting to

… Read the rest

Google AdWords & Remarketing

Google Shopping Custom Labels

New Keyword Matching Option: Broad Match Modifier

Event Tracking for Contact Clicks

Quality Differences Between the Search vs. Display Network

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Archives for February 2015

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