Google has come out with a new type of conversion tactic called ‘Smart Goals’. This new goal type Google says is for those who don’t have a high amount of real conversion data to diagnose properly in which they can use these ‘smart goals’ as a secondary conversion type.
This goal type is much different than normal custom created goals which could be using destination URLs, event tracking, duration, etc. Smart goal conversions occur when your site sees a ‘quality session’ based on a couple factors. Below is a list of example factors that would trigger this goal type: