One of the most important campaign settings is the Ad Rotation. This option allows your ads to rotate based on a few different option settings. The different options are listed below:
- Optimize for Conversions
- Optimize for Clicks
- Rotate than Optimize after 90 days
- Rotate Indefinitley
Different PPC campaigns have different goals which will determine which option is best for you. The optimize for conversions or for clicks options can really play a factor in your click through and goal conversion rates.
For example, when you are really trying to increase your click through rates, changing from rotate indefinitely to optimize … Read the rest