Recently Google has introduced a new keyword matching option to go with the others. There used to be only Broad, Phrase and Exact keyword matching but now there is a 4th option. With the broad match type there is now an option called Broad Match Modifier which is used by putting a + sign in front of any words that must be a part of the surfer’s search phrase. This may sound a bit technical but we will explain it more.
Broad match modifier is used by adding a +sign in front of any single word in your keyword … Read the rest