One of the features in Google Analytics is the use of Event Tracking. This tracking is great for actions on your website which are not associated with a normal URL. Some of the most common events that are tracked are PDFs, Downloads, External Clicks, Social Buttons, etc.. These Events can also be setup as Goals in the Admin section of your Google Analytics account.
The code can be different if you are using old Classic Google Analytics or the newer Universal Analytics but both contain a handful of options for labeling your Event.
Lately we have been recommending 2 … Read the rest