Over the past year or so, Google AdWords has introduced a method of serving ads to those who have already been on your site. Their service called Remarketing allows you to try and get the surfer who maybe didn’t complete a goal, back to your site to try and convert them.
The way that this service works is that some special code is added which tracks the surfers who have visited your website. The next steps are inside the actual AdWords account where a campaign needs to be created for the Display Network, and in particular Remarketing.
Here is where … Read the rest