Google offers a dynamic tool when it comes to writing your text ads that allows you to insert the users search query into your ad text. You can place this keyword tag into both your Title and Description lines of ad text which allows for many different uses. Default text is also needed just in case the user’s search query is too long for the amount of characters allowed in AdWords ad text.
Here is an example of how you would enter the dynamic tag into your ad text:
Below are some different examples of how you can play with the capitalization when using the keyword insertion tag:
- keyword=”leather couches”
- Keyword=”Leather couches”
- KeyWord=”Leather Couches”
- KEYWORD= “LEATHER COUCHES”
By using this tag we find that it does get higher click through rates in some instances which lead to better quality scores and overall lower cost per click. Why not take the time to contact us at TheSEMarket so that we can help optimize your text ads by using the Keyword Insertion tag in your Google AdWords account.